What you don’t know can cost you a ton of money

• Search engine are tightening up on loopholes to manipulate positioning. So-called “doorway” pages, tricks with meta tag/keyword files, etc. no longer are effective. Paid keywords positioning along with indexing, is the way to be seen on today’s internet.

• As a rule, the more competitive the business category, the harder it is to attain decent placement. Conversely, the more competitive the business category, the more important placement is to success of the business.

• At least top 3 placement is vital to be effective on the internet. Your potential customer, client or user rarely clicks beyond the third bona-fide choice they are presented with. If your site appears in searches beyond top ten, forget about being effective on the Internet.

• Top 3 placement on the Internet is becoming an absolute necessity, even for brick and mortar based retailers and non-internet related service providers. Consumers under 40 are much likely to search the Internet first for almost anything (making the “Yellow Pages” and other directory advertising much less effective).

• Companies that offer “voodoo” search engine positioning or “secret “ methods will tell you not to expect results for several months. Meantime, they will keep asking you for money.

• While you’re waiting for the results, potential customers are doing business with someone else WHO IS NOW at the top of the search engines.
  
• What can you do to move your website to the top? Click here.